POSTCARD, 15 May 2024
Dear friend of La Bagatelle,
I recently read an interview with Carla Sozzani and Adrian Joffe in the International weekend edition of the Financial Times, that I absolutely love reading on Sunday Mornings. She is of course the mastermind behind the iconic Corso Como 10 in Milan (that she sold a few years ago), and he is in charge of Dover Street Market, which has become a retail fairytale of tremendious dimensions. Both have shown that you can succeed without compromising on quality or originality. Corso Como used to be one of my favourite places in Milan and I never go to London without visiting the Dover Street Market on Haymarket which is my favourite one of the many Dover Streets. Both naturally advocate for psysical stores as opposed to online stores saying that there is much less of an emotionel enjoyment to shopping online as Sozzani says “Participation is fast; chosen, bought, done.” But then she admits that that could aid a more responsible attitude to consumption.
I agree to some extent but naturally I don’t fully agree. With La Bagatelle it is all about emotions, and conveying the emotions of the textiles, and the tailor made cut of the fabrics. Yes, I show the values of the brand in the Studio, and I love it when people visit. However, the world of La Bagatelle goes beyond the Studio: it is in every single item, it is in our values, the way we live our lives, the Postcards we do and share with the Postcard Club, the e-mails we receive and write, and the interaction on Social Media. I am sure we can do better – and I know we will. That is the wonderful part, as La Bagatelle seems to be on an ever evolving journey.
Lots of love,
Malene Malling
I recently read an interview with Carla Sozzani and Adrian Joffe in the International weekend edition of the Financial Times, that I absolutely love reading on Sunday Mornings. She is of course the mastermind behind the iconic Corso Como 10 in Milan (that she sold a few years ago), and he is in charge of Dover Street Market, which has become a retail fairytale of tremendious dimensions. Both have shown that you can succeed without compromising on quality or originality. Corso Como used to be one of my favourite places in Milan and I never go to London without visiting the Dover Street Market on Haymarket which is my favourite one of the many Dover Streets. Both naturally advocate for psysical stores as opposed to online stores saying that there is much less of an emotionel enjoyment to shopping online as Sozzani says “Participation is fast; chosen, bought, done.” But then she admits that that could aid a more responsible attitude to consumption.
I agree to some extent but naturally I don’t fully agree. With La Bagatelle it is all about emotions, and conveying the emotions of the textiles, and the tailor made cut of the fabrics. Yes, I show the values of the brand in the Studio, and I love it when people visit. However, the world of La Bagatelle goes beyond the Studio: it is in every single item, it is in our values, the way we live our lives, the Postcards we do and share with the Postcard Club, the e-mails we receive and write, and the interaction on Social Media. I am sure we can do better – and I know we will. That is the wonderful part, as La Bagatelle seems to be on an ever evolving journey.
Lots of love,
Malene Malling