POSTCARD, 15 September 2023

Dear friend of La Bagatelle,

La Bagatelle has been nominated by Elle Magazine in the category “New Name of the Year” for the Elle Awards that takes place next week. We are both grateful, honoured and quite surprised by the nomination. I am in particular. Both because La Bagatelle is a very “new name,” but also because I don’t really see La Bagatelle as a fashion brand. La Bagatelle is a universe, a world, a way of life and in particualar a conscious choice of how to lead life. In my view the Award should go to Nicklas Skovgaard who is indeed a “new, young and might I say refreshing name”. He is talented and he does fashion. What I do is something else. If I were to be lofty, I would be tempted to say that La Bagatelle becomes a part of who you are. It is other and a part from fashion. 

Lots of love,
Malene Malling